In conjunction with REPROCOIN from Cuenca, Ecuador, The Charles Jordan Group designs message, value proposition, packaging & product for Realpower™; Official re-energizing beverage of Real Madrid™ soccer team and advices against a frontal marketing attack against RED BULL Energy Drink; circumventing key competitors to find unique market niche promising sustainable growth.

The Charles Jordan Group delineates strategic marketing plan driven by event marketing for Optimist International; 100 year old Civic Organization with roughly 3000 clubs worldwide. The group engages over 3000 national clubs to ensure effective repositioning of brand crucial to much needed membership growth. Strategy is an enacted at a regional basis and provides the greatest growth of membership in the past 10 years. Results are attributed to the simplicity of the strategy and to the focus of developing a value proposition and message humbling to members.

Doubled top line revenue for Arasha; Ecuador’s Award Winning Tropical Forest Resort & Spa, in less than 30 months; including $750,000 contribution from new target market, via strong brand awareness and unique sales strategy of family owned, 60 key, 5-Star resort. The global networking efforts included building 220 vertical relationships with Tour Operators. The re-positioning strategy resulted in “The World Travel Awards for Leading Resort and Spa in Ecuador” 2005-2012.

Millwork, Fabrication, & Stone company in Savannah, TN, requests The Charles Jordan to reposition brand and develop creative message enabling new markets to understand true potential and scope of work of a 60 employee manufacturing firm. Brand reaches past the established restaurant industry, inspires all employees, and is changed to reflect the town where the company is based in; enhancing pride and company culture.

The Charles Jordan Group is tasked by Las Catalinas; Hill town resort in Costa Rica’s Pacific Coast, with creating global brand and true value proposition for Las Catalinas Hill town Resort in Guanacaste Costa Rica. The Group identifies key marketing and sales challenges restraining growth and works closely with team to overcome them.